Rubys of London

Luxury Cake Ordering Ecommerce Website

Project Description

Working in collaboration with Greyfox Web Design, I coded this website from the ground up.

The site contains quite a lot of custom functionality. Built on a base of WordPress and Woocommerce. In addition to the whole site design development, I built a custom checkout system that allows for pickup and delivery, in a multi-step layout to guide customers through their ordering process.

Additionally, I coded a postcode delivery price checker which fetches the most up to date price for delivery of a cake to their postcode.

The backend of the site includes a custom order management system and many automated PDF makers including a 'Bakers List' which is a simple print out generated by my code that lets the bakers know exactly the specification of baked products to make including any customisations.

The website brings in hundreds of orders per month as a result of streamlining the UX of ordering these luxury cakes.


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The multi-step checkout system hand-coded from the ground up.

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