Rubys of London

Luxury Cake Online Bakery Website - Online Cake Ordering Website

Project Description

This online bakery website design was developed from scratch, implementing the beautiful custom design into a fully functioning, mobile-ready advanced online cake ordering system.

The site contains quite a lot of custom functionality. Built on a base of WordPress and Woocommerce.


  • A custom checkout system that allows for pickup and delivery within certain regions, in a multi-step layout to guide customers through their ordering process.
  • Postcode delivery price checker which fetches the most up to date price for delivery of a cake to their postcode.
  • Backend custom order management system.
  • Automated PDF makers including a 'Bakers List' and 'Packing list' which are custom designed printable documents generated by code which includes all info needed to fulfill an order.

The website brings in hundreds of orders per month as a result of streamlining the User Experience of ordering these luxury cakes.


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The multi-step checkout system hand-coded from the ground up.
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